Alternative Rentals (AR) is a digital camera rental company catering to TV shows, feature films, and commercials nationwide. We offer an extensive variety of the latest cutting-edge lenses, cameras, and camera support equipment. Our primary goal is to offer clients exceptional personalized service, making their jobs easier in any way we can. This is achieved through our knowledgeable team, who are deeply passionate about optics, digital cinema, and storytelling. We've developed innovative tools to enhance efficiency, allowing us to dedicate more time on our clients specific needs. Our humble, inclusive, and diverse culture empowers our staff to create alternative solutions and services that contribute to the creative process. We are never complacent, continuously driving innovation and improvement across all aspects of our operations. Whether you have a big or micro budget, we're here to assist in any way we can. Our goal is not merely to be your immediate camera house but your enduring partner and support system. AR is the camera house available to you 24/7.